Sky Sport Now Price: Month Day Pass Deals Ireland UK NZ

Sky charges different prices for the same sports streaming access across regions — a day pass costs £14.99 in the UK but $29.99 NZD in New Zealand, and monthly rates range from €38.99 to $59.99 depending on where you subscribe. This guide breaks down current prices across all three regions, shows how flexible passes stack up against each other, and flags which deals actually represent value versus marketing shorthand.

Sports Month Membership: €38.99 after 12 months · Sports Day Pass: £14.99 one-off · Sky Sport Now Month Pass: $59.99 NZD · Sports Extra Month: €33.99 after 12 months · Premium Month Pass: $64.99 NZD

How much is Sky Sports NOW per month?

Monthly passes through the streaming apps are the main route for cord-cutters who don’t want a full Sky TV contract. Each region runs its own pricing, and those rates can differ by the equivalent of a night out.

Ireland pricing

Ireland’s NOW TV platform sells a Sports Month Membership at €38.99 per month as the standard rolling rate (NOW TV Ireland). However, a 12-month promo brings the cost down to €27 per month — or as low as €20 per month during tighter offers — before the rate snaps back to €38.99 after the term ends (NOW TV Ireland). Add the Boost option for HD and that adds €5 monthly after a one-month free trial.

UK NOW TV rates

The UK version of NOW TV carries a rolling monthly Sports pass at £34.99 per month, with no minimum term once you’re past any initial promo (Goal.com). A six-month commitment brings that down to £26 per month, which is the most common discounted deal currently advertised (Goal.com). There’s also the option to add Sky Sports as an add-on to a full Sky TV contract, ranging from £20 to £35 per month depending on the package length.

NZ Sky Sport Now

New Zealand’s direct service, Sky Sport Now, sells a Month Pass at $59.99 NZD, auto-renewing unless you cancel (Sky Sport Now Official). A Premium tier costs $64.99 NZD and includes 4K UHD content (Sky Sport Now Official). Annual passes come in at $549.99 NZD per year, also with 4K included, working out cheaper than twelve individual months for heavy users.

“You can subscribe to Sky Sport Now on a Day Pass ($29.99/one-off), Month Pass ($59.99/mth) or Annual Pass ($549.99/yr).”

— Sky Sport Now (Official Site)

What is the cheapest way to get Sky Sports?

Cost-conscious sports fans have three main levers: day passes for one-off events, promo-rate month plans, or annual bundles. Each carries a trade-off between upfront price and ongoing commitment.

Day passes vs month

The Day Pass is consistently the cheapest single-entry option across regions: £14.99 in the UK, €14.99 in Ireland, and $29.99 NZD in New Zealand (Goal.com; NOW TV Ireland; Sky Sport Now Official). All day passes grant 24 hours of access with no cancellation paperwork needed — the subscription simply expires.

Offers and deals

Ireland’s 12-month promo at €20–€27 per month undercuts even the UK six-month deal and represents the lowest effective rate in any region (NOW TV Ireland). For UK customers, the six-month commitment at £26 per month is the best value on a rolling basis. NZ’s annual pass at $549.99 works out to roughly $45.83 per month — cheaper than eight standard months but requiring a full year upfront.

Without full subscription

Virgin Media Ireland offers an alternative bundle that includes sports channels — primarily TNT Sports and Premier Sports — with some TV packages at no extra cost beyond the base plan (Switcher.ie). This works out cheaper than a NOW Sports month pass for viewers who already have Virgin Media broadband.

The pattern: day passes cluster at roughly the same purchasing power across regions (£14.99/€14.99 vs $29.99 NZD), while monthly rates diverge more sharply based on local competition and platform maturity.

How much is Sky Sports per month in Ireland?

Ireland has three distinct pathways: the standard rolling NOW TV month, discounted 12-month terms, and bundled packages that include Sky Sports as part of a broader TV plan.

NOW TV Ireland

The standard Sports Month Membership on NOW Ireland costs €38.99 per month with no initial commitment beyond the first billing cycle (NOW TV Ireland). For those willing to commit to a year, promo pricing drops to €27 per month, and in some promotional windows has reached as low as €20 per month — less than half the standard rate.

Sky packages

Sky’s own bundled packages in Ireland pair sports with full TV access. The Ultimate TV package that includes Sky Sports runs around €43 per month, adding a broader channel lineup on top of the sports pass (NOW TV Ireland). For context, standalone Sky Sport through a Sky TV contract in Ireland is also available from Sky Deals starting at €28 per month on qualifying terms.

Bundled deals

Virgin Media’s Ireland packages compete directly, offering TNT Sports and Premier Sports as part of bundle deals — effectively free sports access with certain broadband and TV tiers (Switcher.ie). This makes Virgin Media a genuine alternative for sports fans who live in an area where the service is available.

What this means: Irish viewers have the widest range of effective pricing — from €20 per month on a 12-month promo to the €43 full Sky Ultimate bundle — depending on how much TV they actually want beyond sports.

Is Sky Sports on Now TV worth it?

Whether the pass justifies its cost depends heavily on how often you watch and whether you can use one of the region’s cheaper entry points.

Pros and cons

The main strengths are access to live Premier League football, Formula 1, and major cricket events without installing a satellite dish. The streaming quality on Sky Sport Now in New Zealand reaches Full HD with ESPN HD included, while the Premium tier adds 4K (Sky Sport Now Official). The flexibility of day passes means you only pay when a major event is on.

The downside is that there is no free trial for the Sports Month pass on any platform — you can only sample via the day pass option. Annual passes lock in $549.99 NZD upfront, and the recent price hike in New Zealand (NZ Herald) means the effective monthly cost has risen.

2025 review factors

Several streaming competitors have expanded sports rights in the past two years, which puts pressure on Sky’s pricing. For UK viewers, the £14.99 day pass still compares favourably to what you’d pay for a one-off DAZN event or a standalone match streaming. In Ireland, NOW TV’s sports offering is described by consumer guides as ideal for short-term coverage like Premier League weekends or the GAA season (Switcher.ie).

Alternatives

DAZN has become a significant competitor in several markets, and Amazon Prime Video occasionally picks up exclusive sports rights. In New Zealand, the Sky Sport Now x NEON bundle at $69.99 NZD per month pairs Sky’s sports with NEON’s entertainment library, offering some value for viewers who want both (Sky Sport Now Bundle FAQs). Virgin Media’s bundled approach in Ireland can also undercut the monthly cost if you’re already a broadband customer.

Can I buy Sky Sports for just a month?

Yes — all three regional platforms offer month-to-month sports passes without a long-term contract.

Month pass details

Sky Sport Now NZ’s standard Month Pass at $59.99 auto-renews but can be cancelled at any time (Sky Sport Now Official). UK NOW TV’s rolling monthly at £34.99 works the same way — sign up, watch, cancel before the next billing date (NOW TV UK). Ireland’s NOW TV runs at the same €38.99 standard rate for rolling monthly access (NOW TV Ireland).

Day pass alternative

If you’re only after a specific event — a Champions League final, a single Formula 1 race weekend — the day pass is the cleaner option. At £14.99 in the UK (Goal.com), €14.99 in Ireland (NOW TV Ireland), or $29.99 NZD in New Zealand (Sky Sport Now Official), you get a full 24-hour window with no cancellation needed. The catch is that PPV events on top of the pass cost extra in all regions.

Cancellation terms

Cancellation is self-serve through account settings on all three platforms. Monthly passes stop renewing on the next billing cycle; day passes simply expire. One known limitation: the NZ bundle with NEON charges $69.99 monthly and must be cancelled through the Sky account management portal (Sky Sport Now Bundle FAQs), so it’s not quite as frictionless as the standalone pass.

For casual viewers, the day pass is the obvious choice. For regular sports watchers, locking in the six-month UK deal or Ireland’s 12-month promo brings the effective monthly cost down significantly — and you still retain the ability to cancel at renewal without being stuck on a two-year contract.

Sky Sport Now vs NOW TV: Regional comparison

Three regions, three platforms, three pricing structures — here is how they line up side by side.

Four streaming sports passes across three markets, with notable differences in both price and commitment structure.

The pattern is clear: Ireland and the UK share a similar day-pass price point around £14.99, but their monthly rates diverge. New Zealand sits between them on monthly cost but has a notably more expensive day pass in local-currency terms.

Sports streaming specs and add-ons

Beyond the core pass price, several extras and technical details affect what you actually get for your money.

Seven key specs and add-ons worth weighing up when choosing a pass or platform.

What viewers are saying

“Far better than a Sky contract is a £14.99 Day Pass.”

— Be Clever With Your Cash (Finance Blog)

“Sky said Sky Sport Now customers’ monthly pass would increase from $54.99 to $59.99.”

— NZ Herald (News Publication)

“Ideal for short-term coverage (e.g. Premier League weekends or GAA season).”

— Switcher.ie (Consumer Guide)

The consensus across consumer-focused outlets is that flexible day passes are the real value proposition — monthly rolling rates are competitive but not dramatically cheaper than a contract, whereas the day option removes all friction for occasional viewers.

For casual sports fans across any of these three markets, the day pass at roughly £14.99/€14.99 is the cheapest realistic entry point. For committed viewers, locking into Ireland’s 12-month promo at €20–€27 per month delivers the lowest effective cost, provided you remember to cancel before the term ends and the price snaps back to €38.99. In New Zealand, the recent 10% price hike makes the annual pass at $549.99 the smarter per-month maths for anyone watching more than nine months’ worth of sports.